A lot of folks hating on SEO bloggers posting results “too early” but I do really appreciate this!

Thanks Philip. http://algoroo.com/ is great and been a big fan for a while. Can’t wait to see AU added to AWR’s already impressive Google Algorithm Changes tool. One down-side of Algoroo is not being able to differentiate between AU Mobile versus AU Desktop, so I think that’d be pretty cool.

Thanks for the great insights Gareth.

It all boils down to how much traffic you get from mobile, which depends on what your business is.

There are a two scenarios when your business relies on mobile search traffic:

a) Your competitors are already mobile friendly

This is the worst case scenario. You need to take action immediately or you will probably lose your mobile traffic very soon.

b) Your competitors are not yet mobile friendly

You can still get traffic if you’re site has relevant content. No need to take action now, but I suggest you create a mobile friendly site soon.

We track about 12,000 keywords daily for this tool and about 20% of them are branded. Also, about 30% of the total number of keywords are local.

Yes, we’ll be adding more countries soon, including Australia. Meanwhile, you can check out this great similar tool made by Dejan called Algoroo:

https://algoroo.com/

They are an SEO agency based in Australia and I presume their tool uses IP addresses from AU to get the rankings. Not sure if they track mobile data yet.

Interestingly of the websites that are not mobile friendly, they all operate in such small niches where the competition hasn’t gone mobile friendly/responsive yet either. So as a result there isn’t much other relevant content for Google to rank above them anyway. They will be made to be responsive eventually but at the moment other big web projects are forcing a delay and traffic is still steady.

In my opinion and it seems like common sense, if your industry markets heavily to mobile users you will probably be mobile friendly already anyway. In which case the only uplift you may experience is over competitors that are not. Of those industries which typically do not see traffic or business from mobile devices then until it is a stronger ranking signal for all SERPs then its hardly news.

If your customers are mobile consumers then you were loosing out on sales anyway, it might just be the cattle prod some fiscally strict Directors need in order to take notice of the moaning web developer.

If your content was most relevant, then it is still relevant. And (barring seasonal demand) there are still as many users searching for your content as there was last week.