The festive month of December brings some jolly new additions to Advanced Web Ranking. We have a major update of the Search Intent detection algorithm, the extension of dynamic keyword groups to the Market share view, and more.
Let’s get right into it – use the sidebar on the right to jump to a particular update.
Search Intent Updates
Discover the search query purpose behind your monitored terms and pages and make it easier to create valuable content which is highly relevant for your target audience. With the latest Search Intent detection algorithm update, we’ve narrowed down the list to 4 categories: Navigational, Informational, Commercial, and Transactional.
This update brings the URL Intent column to the Visibility-Landing pages report, the Search Intent column in the Ranking-Keywords and Comparison-Websites views (including intent changes since the previous month), as well as the option to save the selected intents as dynamic filters which allows you to focus your efforts based on the searchers’ purpose and its changes over time.
Dynamic Keyword Groups in Market Share View
The dynamic groups are being updated each time there are changes to the metrics based on which they are created. Therefore, the market share data will reflect the current configuration of each of your dynamically updated groups.
This comes in handy especially to:
– monitor the market share of a subset of terms organized by relevant criteria
– discover new market opportunities or threats
Looker Studio Improvements
Looker Studio (formerly Google Data Studio) integration has been upgraded with two new metrics: Local Search Volume and Global Search Volume, while a new split option by Branded and Non-branded keywords has been added.
Easier Keyword Management
The multiple keyword groups selection functionality has been extended to the Settings-Project settings-Keywords menu so you can manage your keywords more efficiently.
CTR Free Tool Upgrade
The clickthrough rate values in the SERP Features view of our free CTR tool can now be filtered by the newly added Direct Answer result type and by search intent. The list of search intent categories has also been updated (Navigational, Informational, Commercial and Transactional) and is now available for the US market (desktop and mobile queries).
And that’s pretty much it for December! 🙂
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our changelog.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!