Research the competition and grow your market share
- Discover emerging competitors
- Monitor their performance in SERPs
- Catch on their keyword strategies
Our clients are happy knowing that we can report on competitor performance as part of their rank tracking and to use that data in ongoing marketing strategies. We highly recommend AWR, not just for its features but also for a fantastic support team and frequent updates / performance enhancements.
Perform in-depth market research with ease
AWR monitors the competitive landscape for you, bringing extensive details about your rivals and their organic search strategy.
- Competitor Discovery
Get the aggregated list of websites you’re competing against, across the entire keyword set.
- Market Share
Measure and keep track of the market share you’re taking, and compare it gainst your competitors'.
- Competitors’ organic strategy
Look closely to the URLs and keywords your competitors are focusing on the most in their search strategy.
Research competitive keywords
With AWR’s Keyword Difficulty metrics you’ll focus on terms with great traffic potential that you can achieve Top 10 rankings for.
- Granular Difficulty metrics
Get specific into the optimization strength needed to rank using the granular difficulty metrics: URL Difficulty, Domain Difficulty, and Content Difficulty.
- Difficulty for topic clusters
Aggregate difficulty metrics for topic clusters, branded terms, or other keyword groups, and research organic opportunities faster.
- Thorough keyword research
Include SERP data, traffic potential, and search intent into your keyword research, to get better insights into the SERP opportunities available for grab.
Get competitor insights from SERPs
AWR’s SERP analysis reports help you size up your competition and get actionable insights on how to outrank them.
- Top Sites
Find out who's ranking for your targeted keywords and how the SERPs are structured.
- Top Sites' evolution over time
Keep track of how top ranked websites have had their position changed over time.
- SERP snapshots and data exports
Study the SERPs and pull detailed SERP info into CSV exports, with Titles and Meta Descriptions for your top competitors.
Stack up against the competition
With AWR, it’s very easy to stay updated on all your competitors’ performance, surmise their strategies and anticipate their moves.
- Extensive tracking
Oversee up to 50 competitor websites in each of your AWR ranking projects, with no additional costs.
- Aggregated performance metrics
Summarize your competitors’ organic progress in a compelling and very easy to understand way.
- SERP dynamics over time
Keep track of how, over time, your ranking losses have become your competitors’ gains and vice versa.
Drill down on competitors’ strategies
AWR lets you get specific into your competitors’ presence in SERPs and learn how to outperform them.
- Keywords competitors rank for
See how your competitors are ranking for the keywords you target and what keywords they rank for that you don't.
- SERP Features your competitors won
Check which and how many from the SERP features your keywords trigger, are won by your competitors.
- Your competitors' best landing pages
Find out which content ranks best and brings the most organic traffic to your competitors.
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